It isn’t every day that we are asked to work on a brand refresh for a company that adopted a new awesome name that will revolutionize and drive the way they market. An “ARIA” is a long-accompanied song for a solo voice, typically one in an opera. This dynamic metaphor drove the development of the new logo in concert with the team’s vision and passion to accelerate drug discovery through well-orchestrated research and sound science. This company’s cause has quickly moved to the top of our playlist.
Betsy was instrumental in helping us rebrand our company! Following a short debrief of our objectives with the rebrand, Betsy was able to quickly zero in on how best to present our brand and develop amazing branding elements, from logo design, brand guidelines, marketing materials, and a new website. Since our rebrand, we have continued to work with Betsy - she has a great understanding of our brand and voice and meets all deadlines in an incredibly timely manner.
